"Sorry, Not Interested" (My Meta Ad)

 

Avoiding my sales report didn't last long. For context, I'm running an inexpensive ($5.00/day) Meta ad, and my click rate has been phenomenal. So, I had to look.

That was a mistake.

 

 

Apparently, according to Google, my ad is attracting "clickers", not buyers. Ya think? It tells me there are people who just love clicking on links. So, that's weird. I hope they have good antivirus protection.

Google also advises that I change my Meta campaign from traffic to sales*, but Meta says no, I shouldn't. For one thing, it'll cost me more per impression and use up my dollar allotment quickly. (And as I noted, I've only allotted $5.00 per day.) That's kind of a Catch-22. I could be targeting actual book buyers, but much fewer of them, whereas now I'm targeting click freaks who aren't buyers. 

*David Gaughran advises authors to always choose a traffic campaign. 

Thus, I'm not going to do anything but let my ad play out to the end.

Before I found out about those "click addicts", I wracked my brain trying to figure out what was wrong with my Amazon page. The book cover is great, the blurb is basically the same as my ad copy, the price is right; so all that leaves is the book preview. 

Maybe that's it. Maybe my writing is horrid, and I've been too thickheaded to realize it. 

I'm sick of analyzing (or over-analyzing). Does it even matter why no one wants my book? Knowing why won't change the facts. Lemme tell ya, I won't be rewriting it. Google's previous advice to "let my book be still" is the best. It costs me nothing to park it on Amazon's shelf.

Other than re-evaluating my writing talent or lack thereof, this experiment has been a complete waste of money.

But what hasn't been?