Yes, I Got Scammed
It all started when I was contacted by a "well-known" book blogger on May 22 (more to come on the "well known" part). I would have ignored her email had I not already been familiar with her site from my brief dive into the book blogger world. One of the most utilized book promotion services provides a comprehensive listing of book bloggers, and I researched many of them. This person's blog stuck in my mind, probably for a couple of reasons: the pink font she uses and the fact that her blog's title includes the same hair color as mine. (It's weird the things that catch our attention.) I may have even filled out her contact form, but I requested reviews from too many blogs to remember clearly, and I believe I received a response from only two of them.
I'd already given up on this enterprise by the time I received her email. I get a fair number of cold contacts, and I've talked about some of them in previous posts. While most are clearly scams, a few of them require some research on my part to ensure that they're truly only looking to take my money.
This time I didn't perform my usual due diligence. Why not? Because her blog was tacitly recommended by the afore-mentioned promo company.
This person's spiel was convincing. She even included screenshots of sales spikes that her reviewed books generated and the number of copies sold. Now I'm thinking, how did she obtain those? Granted, she redacted the books' titles, but I assumed that was for "ethical" reasons. 🙄 (Didn't I tell you before that I'm a soft touch?) There is no source that would generate a list like that, so I (now) know she completely made it up.
Unfortunately, in a cleaning frenzy one day, I mass-deleted a bunch of emails, so hers is gone forever. I'd love to be able to refer back to it, if only to see the red flags I overlooked, and to, of course, warn my followers. Without the email for reference, I don't remember the exact cost of the review, but she did mention that an add-on she offers is an "author spotlight", for an additional fee (oh, and that this fee is donated to military veterans ~ nice touch). Shoot, I went for all of it! So, in all, I paid her $104.00.
Let's get this out of the way right now:
"Editorial reviews are critical reviews of a book by recognized industry experts and professional reviewers (different from customer reviews).
These reviews are then published on various platforms, including as blurbs on the book cover, in acclaimed newspaper columns, and on book review sites.
Although these reviews are different to each other, the basic idea behind them is the same — to provide an expert evaluation of written work which results in an opinion piece being written, or a submission that progresses to eventual publication."
Is it ethical to pay for an editorial review?
"As a new author, you might be wondering if it is okay to pay for editorial reviews, and the answer is, yes, it is completely fine. Unlike customer reviews, obtaining paid editorial reviews is quite common and completely ethical." (bolded mine)
I paid for an editorial review from Bookshelfie. It cost me $35.00 and boy, was it comprehensive! And it was fair; it noted both the good and the not-so-good. I've used that review for my book pages on Amazon and Goodreads, among others, and I've used snippets of it for marketing purposes.
I'm not so desperate that I'll pay Any Random Person for a review. (I'm not exactly desperate anyway, just downhearted about my lack of sales.) But "editorial review" covers a wide swatch. No, I won't go to Fiverr and buy a review package that guarantees a hundred reviews, because believe it or not, I only want real reviews, not prefab ones, and I'm willing to take the bad with the good.
Thus, I've been (im)patiently awaiting my blogger's review and the resulting sales spike. On her website, she gives her turnaround time as three-to-five weeks:
"My turn around time for review is anywhere between three-five weeks. The time frame changes depending on the length of the book, how detailed the text is and how long it takes me to read the book and write the review. Usually, my reviews are posted within three weeks however I have to write up to five just in case an emergency happens in my personal life."
(Pro tip: "turnaround" is one word, not to mention all the other errors in her text.)
Five weeks for me would mean that by June 26 I would definitely see my review published. But wait ~ her reviews are usually "posted within three weeks". Did something happen in her personal life? Sure, just my luck that she'd have some sort of "family emergency".
Still, a little voice in my head said, "Something's wrong! Check!" And so I did.
I'm a big fan of Writer Beware, but this post is from 2018. Should I really need to go back seven years to find a warning? (Okay, granted, I didn't look, for the reasons I listed above.) And Google (as well as Bing) is swamped with warnings about this person. I'm such a fool.
Taking a look at her reviews, they're definitely enthusiastic, but they provide little detail about the books' plots that can't be found in the blurb. Others have questioned whether she actually reads the books she reviews. And it seems that she deletes, then reposts past reviews to make them look current. An example of that is noted in the third link below. Her original review of "The Girl with the Dragon Tattoo" was dated August 25, 2018. Here's the current date from her website:
I'm not specifically naming her blog ~ yet ~ but if you want to learn more, here is just a sampling of blog posts I found when I finally did some research on her:
I will be following the last person's lead and applying for a refund of my $104.00 from PayPal, but I need to wait the requisite five weeks. While she's clear about refunds in the following circumstance:
"If I am hired by an author to write a book review, and I can’t award the book four or five stars, I will refund the author the full amount of the book reviewing fee because that is how firmly I believe in not posting negative reviews."
...she is not clear at all about missed deadlines. If by some miracle her review lands before the five weeks are up, I have no recourse, and I will have wasted my money. No one is going to take that review seriously.
Oh, and about those sales hikes? I pulled up one of her author testimonials, then searched out the book on Amazon. It's sold five copies.
I'm not going to pull any punches on this site. I confessed to almost being scammed before, and I laid it all out in detail. That time, at least, no money changed hands. Only my pride was hurt. My only defense is, as I noted above, this blog was recommended. But that's no excuse for not investigating for myself, something I do as a matter of routine.
Once I get my refund (or don't get my refund) I will update this post and name the scammer in question. I'm suddenly getting a fair amount of traffic (no screenshots, though!) 😉, so I will be happy to add to her infamy.
P.S. Her Instagram account is set to private, even though she urges anyone browsing her website to connect with her. I tried to follow her last week, but my request remains in a pending status. What book reviewer wants to remain private?
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