My Social Media Blitz is Over

It's not that I ever believed social media would sell books; it's just that I ran out of promotion money and had nothing else to employ. What did I get for my efforts? Absolutely nothing, as I suspected. I only kept doing it because I rather enjoyed creating posts/reels with Canva, but when every post is the same topic, the novelty begins to wear off.

"Don't self-promote!" articles say. Well, what the hell else would an author do? I'm only there to promote! Unless one counts conversations with scammers. "Link to articles." Nobody wants articles! Are you insane? I swear, these so-called experts just throw things on the page for the sake of throwing things on the page. I've yet to see an author on social media who wasn't promoting.

But alas, the thrill is gone. It's started to feel like a job, and I don't want or need a job. Create a post, upload it to Instagram, go to X and check notifications and DM's, then upload the same post; then do the same on Facebook. If I'm really desperate, I can upload a reel to TikTok, which has to be the most useless app ever. I think one person viewed one of my reels.

If anyone ever bought a copy of my novel from seeing a social media post, I would be flabbergasted. My sales report is not encouraging. The only time I've seen a spike is when I offered my book for free, or to a lesser degree, from my Facebook ad.

Social media holds no interest for me. At first Instagram was a novelty and I scrolled through a few screens of reels. I'll admit, there are a few funny accounts I enjoy, but life won't end if I miss these people's latest uploads. 

I think an author needs to only utilize social media if they enjoy doing it. Once it becomes a chore, it's time to cut the cord. My cutting has commenced.